Billboard Mobile Entertainment LIVE 2010

Hey devs,    Yesterday I attended Billboard Mobile Entertainment LIVE sponsored by MOTODEV. Christy Wyatt, Corporate Vice President Software Platforms and Ecosystems at Motorola,  gave a keynote about Motorola's strategy around Android and how we see the internet and its use on mobile devices evolving very rapidly. Wyatt says, "There will be more mobile internet users than there will be desktop users in the near future." Motorola keeps this in mind, and thinks of mobile devices as being at the center of their gravity for users when developing different mobile experiences. Wyatt also said that today's "out-of-the-box music experience is boring." She mentioned that connected media player 1.0 interacts with the users by pushing recommendations of artists and songs to the home screen and it promotes music experiences in  a social way.    Another keynote speaker, Matt Murphy from Kleiner Perkins Caufield and Byers gave some good advice for developers just starting out in the mobile space. He said, "Some apps are too complex. Start out simple and then get more complex if you need to. Many mobile users are still trying to figure out mobile apps, so if you start out too complex you can lose users right away." Murphy was also asked if music is doing a good job in the mobile app space. Murphy replied by saying, "Yes, companies like Tapulous and Smule are doing a great job. More and more companies are partnering with labels to bring better experiences, and I believe this is a very good model because money can often constrain the music ecosystem." One of Murphy's last pieces of advice was, "don't try to do too many platforms. Stick to one, do it really well and then move on to other platforms."    One of the most impressive demonstrations of a music app yesterday was when Dr. Ge Wang took the stage. Dr. Ge Wang is Co-Founder, CTO and Chief Creative Officer of Smule, his company is responsible for creating apps like, "I am T-Pain," "Leaf Trombone," "Magic Piano," and "Glee." Wang and his company spend time researching at Stanford University's Center for Computer Research in Music and Acoustics, where they have come up with many ideas for their apps. Smule has been able to make music in the mobile space interactive and social. Dr. Wang gave advice similar to Matt Murphy. Wang said, "Develop your app really really well on one platform, and then move on to other platforms. It's much easier to measure the success of your app that way."    Companies and labels are doing very interesting and innovative things in the mobile space these days. Have you developed a music app, or do you have plans for developing a music app? Let us know in the comments below or tweet us on Twitter @motodev.    -Nicole McMorran