XPERIA X10 now available in India

Sony Ericson launched a new portfolio of high-end mobile handsets in India, and aims to garner a considerable market share in the smartphone segment. The key device among the five handsets launched is the XPERIA X10.  Other handsets include the Vivaz, Vivaz Pro, Xperia X10 mini, Xperia X10 mini Pro.

Sony Ericsson Xperia X10 is powered by the Android 1.6 OS and it runs on 1 GHz Snapdragon processor. It comes with 8 megapixel camera, 4 inch capacitive touchscreen display, Bluetooth, 1GB internal memory, 16GB expandable memory, Wi-Fi, 3G connectivity, A-GPS, 3.5 mm audio jack, 1500 mAh battery and so on. This handset comes with a price tag of Rs. 35,795.

The Vivaz is already available for a price of Rs 23400.

Sony Ericsson Xperia X10 Mini is powered by the Android 1.6 OS and it runs on a 600MHz Qualcomm processor. It comes with a 5 megapixel camera, 2.55 inch capacitive touchscreen display, Bluetooth, Wi-Fi, 3G connectivity, A-GPS, 128 MB internal memory, 16GB expandable memory, 3.5 mm audio jack, Stereo FM radio with RDS and so on. This handset will be available in India within 3 months. It comes with a price tag of Rs.25,695.

Sony Ericsson Xperia X10 Mini Pro is powered by the Android 1.6 OS and it runs on a 600MHz Qualcomm processor. It comes with a slide out QWERTY keyboard, 5 megapixel camera, 2.55 inch capacitive touchscreen display, 3G connectivity, A-GPS, Bluetooth, Wi-Fi, 128 MB internal memory, 16GB expandable memory, 3.5 mm audio jack, Stereo FM radio with RDS and much more. This handset will be available in India within 6 months. It comes with a price tag of Rs.25,695.

Besides, the handset maker has roped in actor Kareena Kapoor as the brand ambassador for the company.

XPERIA X10 now available in India.

“The new portfolio will take communication entertainment to the next level. Beside the five devices that we have launched today, we will launch devices in the low-end sub-Rs 5,000 handsets as well,” Sony Ericsson Corporate Vice- President and Head of Asia Pacific region Hirokazu Ishizuka said.



Speaking on the occasion, Mr. Hirokazu Ishizuka, Corporate Vice President & Head of Asia Pacific region said, “Being one of the most widely-followed youth-icons, Kareena matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand. We are also extremely excited about re-energizing the digital space with Kareena, as we debut her social networking that will allow her to engage with the rapidly growing digitally-evolved fan-base over various social networking platforms.”

Kareena Kapoor said, “I am very happy to be associated with Sony Ericsson. I believe that Sony Ericsson truly represents the fusion of communication and entertainment in mobile device. I love my new feature rich Sony Ericsson XPERIA X10 that allows me to easily keep in touch with my family and friends, while keeping myself entertained on the go.”



With the launch, Sony Ericsson plans to corner a considerable market share in the high-end mobile market segment which is currently dominated by Nokia, Blackberry and Apple, he added.

Besides, on the content side, Sony Ericsson has partnered with regional and local content and application providers such as MTV India, UTV, Shemaroo, Electronics Art, Indiagames and Disney among others to deliver entertainment content.

With the new brand ambassador, Sony Ericsson will roll out its marketing campaign, which will be focussed on digital and social networks.

“The proliferation of social and digital media is changing the consumer experience with mobile phones. Social media will play an important role in how we engage with our consumers here in India.”

“We recognise the critical need to maintain consumer touch points and will leverage all digital and social media platforms to engage with consumers,” he added.